Thinking & Perspectives.
Published Essays & Monographs.
DPDP Act for Small Businesses: The Complete Marketing Compliance Guide (2026)
A practical guide to the channels that move customers in Varanasi: Google Business Profile, WhatsApp storefronts, Hindi content, short-form craft videos, and seasonal festival planning.
Srijan KumarRBI's Polymer ₹10 & ₹20 Notes Pilot: What the Evidence Really Says
Pew tracked 68,879 Google searches and found clicks halve when an AI summary appears. What that means for an Indian business, why there is no AI schema to buy, and what actually gets a page cited.
Srijan KumarWhat Digital Marketing Actually Costs a Small Business in India (2026)
Why India's published cost benchmarks disagree by ₹52,793 crore, what MSMEs actually spend, and a twenty-minute method for deriving your own maximum cost per enquiry.
Srijan KumarAI Search Is Taking Your Clicks: What the Data Shows and What to Do About It
Pew tracked 68,879 Google searches and found clicks halve when an AI summary appears. What that means for an Indian business, why there is no AI schema to buy, and what actually gets a page cited.
Srijan KumarHow to Promote a Small Business in Varanasi: What Works, What Costs, and What to Do First
A practical guide to the channels that move customers in Varanasi: Google Business Profile, WhatsApp storefronts, Hindi content, short-form craft videos, and seasonal festival planning.
Srijan Kumar